Recomended books
E-mail Marketing Made Easy, Malcolm Auld
Secrets of Successful Direct Mail, Richard V Benson
Commonsense Direct and Digital Marketing, Drayton Bird
How to Write Sales Letters that Sell, Drayton Bird
Tested Advertising Methods, John Caples
Broadcast Direct Marketing, Al Eicoff
Scientific Advertising, Claude Hopkins
Profitable Direct Marketing, Jim Kobs
Ogilvy on Advertising, David Ogilvy
Maxi Marketing, Stan Rapp and Tom Collins
The Great Brain Robbery, Murray Raphel
How to Advertis, Ken Roman and Jane Maas
Writing That Works, Ken Roman and Joel Raphelson
How to Write a Good Advertisement, Victor Schwab
Successful Direct Marketing Methods, Bob Stone
Solid Gold Mailbox, Walter Weintz
The End of Advertising as We Know it, Sergio Zyman